Chaia Raibon

chaiaraibon@gmail.com

Hatch Sleep

(June 2023 - Current)

Director, Social and Community

▪ Transitioned our social presence into a social-first, trend-forward strategy across Instagram, X, TikTok, YouTube and Pinterest

▪ Serve as lead contact for social agency, Toast Media Group - and external production teams

▪ Led social strategy briefing for co-branded marketing partnerships with brands like Kora Organics, Caudalie, AG1

▪ Support in-app content launches for original audio across social channels including a series of alarms and morning moments featuring Jaida Essence Hall and seasonal drops like Gilmore Girls.

▪ Identify ways to incorporate AI into our strategy

Lyft

(October 2020 - April 2023)

Senior Social Strategist, Culture

▪ Developed and executed social-first strategy across Instagram, Facebook, Twitter, TikTok for Lyft-owned channels including all 7 bikeshare markets, including Citi Bikeand BayWheels

▪ Served as lead contact for social agencies - GUT and Coolr - and external production teams

▪ Leveraged content performance results to create data-driven briefs for social concepting

▪ Concepted, captured, produced, and starred in evergreen social content

▪ Managed influencer and creator partnerships, both directly and via our influencer talent agency

▪ Led social strategy briefing for Lyft’s first YouTube-first trivia game, ‘Lucky Lyft’ hosted by Bob The Drag Queen

▪ Collaborated with paid and growth stakeholders to create 360 campaigns to support business goals

▪ Managed social production budget tracking for social-first campaigns

Cashmere Agency

(Nov 2018 - Sept 2020)

Account Manager, Social

▪ Led and supported social-first campaigns for beauty, tech, and entertainment clients including SheaMoisture, STARZ (Power, PowerBook II: Ghost, P-Valley), Netflix (Rhythm & Flow, Forty-Year Old Version), Universal (Queen and Slim), DoorDash, BET+ (streaming service), Luminary (The Trevor Noah Podcast, Hear To Slay).

▪ Contributed to the social and creative strategic approach that led to steady WOW growth on owned social accounts across platforms - Facebook, Instagram, and Twitter.

▪ Collaborated with creative and influencer teams to create engaging content catered to each platform to optimized engagement and follower growth

▪ Monitor community management and content engagement daily to match against established KPIs and opportunities to pivot

▪ Provided creative direction to internal and external design teams to solidify brand voice & tone and overall campaign strategy

▪ Referred to lead a team of five through the development and execution of a 12-month digital beauty campaign for multicultural Unilever brand.

▪ Captured IRT social footage in support of client activations including SXSW, BeautyCon (NY + LA), The Beauties, EssenceFest

▪ Produced photo and video shoots to support new launches + evergreen content

▪ Balanced managing multiple content calendars, cadence, and daily content creation for various clients